The Story Behind Rivaz Threads & Co.
Rivaz Threads & Co. is a Lucknow-based ethnic wear label founded by three women, built entirely around genuine, hand-embroidered Chikankari. The name carries the brand’s own description of itself: threads that tie heritage to modernity. Everything below is the story of what that actually means — and how it shows up in the clothes.
Why Rivaz Started
The founders started Rivaz in Lucknow — the city Chikankari is named after — because they saw a gap between two extremes: mass-produced “Chikankari-style” prints sold cheaply online, and genuine hand-embroidered pieces that were hard to find outside boutique circles or festival markets. Rivaz was built to close that gap: real hand-embroidery, made accessible through a proper online store, without losing the craft to shortcuts.
That’s also why the brand runs a physical outpost alongside the website — First Floor 195-A, Eldeco Greens, Gomti Nagar, Lucknow, open Monday to Saturday, 11 AM to 6 PM. The store isn’t a showroom for photos; the online catalogue mirrors exactly what’s on the rack there.
The Craft Philosophy: Handmade, No Exceptions
Rivaz’s stated policy is direct: only genuine handmade Chikankari, never machine-replicated embroidery sold under the same name. In practice, that means every product listing names the actual hand technique used — shadow fanda work, mukaish work, ghaspatti work — instead of a generic “embroidered” label. It’s a small detail, but it’s the one that separates a brand that understands the craft from one that’s just using the word.
- Bakhiya (shadow work) — stitched on the reverse so the pattern shows through softly from the front.
- Phanda and murri — tiny knot-stitches shaped like buds and flowers.
- Jaali work — net-like motifs created by fine hand-weaving between threads.
- Mukaish and ghaspatti — metallic thread and grass-blade motifs used across the Fiza and Rivaz signature pieces.
Three Collections, Three Personalities
Rivaz organizes its catalogue into three named collections, each with a distinct identity rather than just a size or price split:
Fiza — muslin and viscose pieces built on shadow fanda work, from everyday ombre shades to tissue Angarkha styles for occasions, like the Fiza pure viscose kurti with shadow fanda work in Blue Ombre.
Hoor — pure muslin, shadow fanda work in richer solid colourways, closest to the classic Lucknowi silhouette, such as the Hoor pure muslin chikankari kurti with shadow fanda work in Leaf Green.
Shakti — the widest fabric spread, viscose to tissue, including gown silhouettes, like the Shakti pure viscose kurti with shadow fanda work in Red.
What the Brand Stands For
- Authenticity over speed — hand-embroidery takes days to weeks per piece; Rivaz doesn’t shortcut that into machine work to move faster.
- Craft visibility — naming the actual stitch technique on every product, so customers know what they’re buying, not just that it’s “ethnic wear.”
- Rooted, not just branded, in Lucknow — a real Gomti Nagar address and store hours, not a drop-shipped catalogue with a Lucknowi name attached.
- Accessible heritage — worldwide shipping and an online store built so the craft isn’t limited to people who can visit in person.
Rivaz Threads & Co. — Brand Facts at a Glance
| Specialty | Genuine hand-embroidered Lucknowi Chikankari — kurtis, co-ord sets, suit sets |
| Collections | Fiza, Hoor, and Shakti — each with a distinct fabric and technique identity |
| Techniques used | Bakhiya (shadow work), phanda, murri, jaali, mukaish, ghaspatti |
| Physical store | First Floor 195-A, Eldeco Greens, Gomti Nagar, Lucknow 226010 |
| Store hours | Monday–Saturday, 11 AM to 6 PM (closed Sundays and public holidays) |
| Shipping | Worldwide |
| Contact | support@rivazthreadsandco.com | +91 9129411161 |
Explore the Collections
See the full range, including all three collections, on the Chikankari Kurti page. For coordinated pieces, browse
Chikankari Co-ord Sets, and for the full brand story in the founders’ own words, visit
About Rivaz Threads & Co..
FAQ
Who founded Rivaz Threads & Co.?
Rivaz Threads & Co. was founded by three women in Lucknow, built around genuine hand-embroidered Chikankari.
Is Rivaz Chikankari genuinely handmade?
Yes. Rivaz’s stated policy is to sell only hand-embroidered Chikankari, and product listings name the specific hand technique used on each piece rather than a generic embroidery label.
Where is the Rivaz Threads & Co. store located?
First Floor 195-A, Eldeco Greens, Gomti Nagar, Lucknow 226010, open Monday to Saturday, 11 AM to 6 PM.
What collections does Rivaz Threads & Co. offer?
Three main collections — Fiza, Hoor, and Shakti — alongside co-ord sets and suit sets, all built on genuine hand-embroidered Chikankari.
Does Rivaz Threads & Co. ship internationally?
Yes, Rivaz ships worldwide from its Lucknow base.
